Photography and Democratization
Kodak’s Hegemonic Construction
DOI:
https://doi.org/10.24215/23142502e030Keywords:
Photography, cultural imperialism, Kodak, hegemony, democratizationAbstract
This article proposes to denature and problematize the concept of democratization of the image in the history of photography through the analysis of the hegemonic construction and cultural penetration of the Eastman Kodak Company, towards the end of the 19th century and the beginning of the 20th. Based on theoretical-methodological approaches from cultural studies, sociology of culture and the history of photography —crossed by reformulations of classical Marxist theory— the company’s production model, its corporate policy and its marketing strategies, together with its publications and advertisements of that time can be observed.Downloads
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References
Alf Cook Ltd., Leed y Londres y Eastman Kodak Company. (1913). Advertisement for Folding Pocket Kodak Camera featuring the Kodak Girl [Anuncio de cámara Kodak de bolsillo plegable con la chica Kodak]. Recuperado dehttps://collections.eastman.org/objects/311094/advertisement-for-folding-pocket-kodak-camera-featuring-the?ctx=0e506c6f-ac35-426d-9aba-639460366a9a&idx=48
Bañuelos, J., Pérez-Novelo, R. y Vega, E. (2012). Factores clave del auge y declive de Kodak: del paradigma analógico al digital. Razón y Palabra, (79). Recuperado de http://www.razonypalabra.org.mx/N/N79/V79/41_BanuelosPerezVega_M79.pdf
Barnes, F. W. (diciembre de 1910). Advertisement for the «At Home with the Kodak» booklet [Anuncio del folleto «En casa con la Kodak»]. Recuperado de https://collections.eastman.org/objects/312673/advertisement-for-the-at-home-with-the-kodak-booklet?ctx=e44eccb9-c92b-47f5-a79f-cfedf2bdd274&idx=16
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Berger, J. [1972] (2015). Para entender la fotografía. Barcelona, España: Gustavo Gili.
Conserve en un álbum Kodak. (13 de mayo 1916). Caras y Caretas, (919), 25.
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Eastman Kodak Company. (1916b). Advertisement for Kodak photography [Anuncio de fotografía Kodak]. Recuperado de https://collections.eastman.org/objects/574498/advertisement-for-kodak-photography?ctx=ddd01f59-4b90-435f-bb63-22afef83c3f1&idx=77
Eastman Kodak Company. (1918). Advertisement for the Kodak Album [Anuncio del álbum Kodak]. Recuperado de https://collections.eastman.org/objects/335242/advertisement-for-the-kodak-album?ctx=18f9d115-03c5-49d9-af28-cdac06c938ad&idx=1562
Eastman Museum. (s. f.). Collections. Recuperado de https://www.eastman.org/collections
Hall, S. [1983] (1998). El problema de la ideología: marxismo sin garantías. DOXA, 9(18), 3-16.
Hobsbawm, E. (2018). La Era del Imperio, 1875-1914. Ciudad Autónoma de Buenos Aires, Argentina: Crítica.
La Kodak en el hogar. (22 de septiembre 1917). Caras yCaretas, (990), 90.
Lleve una Kodak consigo. (11 de marzo 1916). Caras y Caretas, (910), 30.
McCullough, M. (s. f.). Early Kodak Advertising and the Democratization of Photography: You Press the Button - We Do the Rest [Los primeros anuncios Kodak y la democratización de la fotografía: usted presiona el botón, nosotros hacemos el resto]. Recuperado de www.academia.edu/7814063/Early_Kodak_Advertising_and_the_Democratization_of_Photography_You_Press_the_Button_We_Do_the_Rest
Our Advertising. (julio de 1920). The Kodak Magazine, 1(1), 16-17. Recuperado de https://archive.org/details/kodakmagazine01eastuoft/page/16
Pretelin Ríos, C. (2010). «Usted aprieta el botón, nosotros hacemos el resto». Anuncios de cámaras fotográficas Kodak 1888-1910 (Tesis de maestría). Universidad Nacional Autónoma de México, Ciudad de México, México.
Pretelin Ríos, C. (2016). «Let Kodak Keep the Story»: anuncios de cámaras y productos fotográficos Kodak 1920-1940 (Tesis de doctorado). Recuperado de http://132.248.9.195/ptd2016/abril/0743076/Index.html
Tagg, J. (2005). El peso de la representación. Ensayos sobre fotografías e historias. Barcelona, España: Gustavo Gili.
Una Kodak para las excursiones. (17 de noviembre 1917). Caras y Caretas, (998), 67.
Williams, R. (1997). Marxismo y literatura. Barcelona, España: Península.
Bañuelos, J., Pérez-Novelo, R. y Vega, E. (2012). Factores clave del auge y declive de Kodak: del paradigma analógico al digital. Razón y Palabra, (79). Recuperado de http://www.razonypalabra.org.mx/N/N79/V79/41_BanuelosPerezVega_M79.pdf
Barnes, F. W. (diciembre de 1910). Advertisement for the «At Home with the Kodak» booklet [Anuncio del folleto «En casa con la Kodak»]. Recuperado de https://collections.eastman.org/objects/312673/advertisement-for-the-at-home-with-the-kodak-booklet?ctx=e44eccb9-c92b-47f5-a79f-cfedf2bdd274&idx=16
Benjamin, W. [1936] (1989). La obra de arte en la época de su reproductibilidad técnica. En Discursos interrumpidos I (pp. 17-59). Ciudad Autónoma de Buenos Aires, Argentina: Taurus.
Berger, J. [1972] (2015). Para entender la fotografía. Barcelona, España: Gustavo Gili.
Conserve en un álbum Kodak. (13 de mayo 1916). Caras y Caretas, (919), 25.
Eastman Kodak Company. (1896). Kodak advertisement for the Bulls-Eye Camera [Anuncio de Kodak para la cámara Bulls-Eye]. Recuperado de https://collections.eastman.org/objects/550073/kodak-advertisement-for-the-bullseye-camera?ctx=d98feba5-f97a-4d26-aa9f-3e5fcdb7ff52&idx=579
Eastman Kodak Company. (1900). Advertisement for Kodak photography [Anuncio de fotografía Kodak]. Recuperado de https://collections.eastman.org/objects/550278/advertisement-for-kodak-photography?ctx=add0b2a6-cf7e-4a15-9495-fb789cd02e40&idx=66
Eastman Kodak Company. (1903). Advertisement for the Kodak system of photography featuring the Kodak Girl [Anuncio del sistema de fotografía Kodak con la Kodak Girl]. Recuperado de https://collections.eastman.org/objects/335146/advertisement-for-the-kodak-system-of-photography-featuring?ctx=0a9e4373-bbfe-4e35-a33f-0dca469c0741&idx=95
Eastman Kodak Company. (1910). Advertisement for Kodak photography [Anuncio de fotografía Kodak]. Recuperado de https://collections.eastman.org/objects/574563/advertisement-for-kodak-photography?ctx=2db8a455-beec-4b4b-9cc7-e8cee7e67976&idx=142
Eastman Kodak Company. (1916a). Advertisement for Pocket Kodak cameras [Anuncio de cámaras Pocket Kodak]. Recuperado de https://collections.eastman.org/objects/574489/advertisement-for-pocket-kodak-cameras?ctx=15134710-606f-4005-aaac-261338cdfe49&idx=213
Eastman Kodak Company. (1916b). Advertisement for Kodak photography [Anuncio de fotografía Kodak]. Recuperado de https://collections.eastman.org/objects/574498/advertisement-for-kodak-photography?ctx=ddd01f59-4b90-435f-bb63-22afef83c3f1&idx=77
Eastman Kodak Company. (1918). Advertisement for the Kodak Album [Anuncio del álbum Kodak]. Recuperado de https://collections.eastman.org/objects/335242/advertisement-for-the-kodak-album?ctx=18f9d115-03c5-49d9-af28-cdac06c938ad&idx=1562
Eastman Museum. (s. f.). Collections. Recuperado de https://www.eastman.org/collections
Hall, S. [1983] (1998). El problema de la ideología: marxismo sin garantías. DOXA, 9(18), 3-16.
Hobsbawm, E. (2018). La Era del Imperio, 1875-1914. Ciudad Autónoma de Buenos Aires, Argentina: Crítica.
La Kodak en el hogar. (22 de septiembre 1917). Caras yCaretas, (990), 90.
Lleve una Kodak consigo. (11 de marzo 1916). Caras y Caretas, (910), 30.
McCullough, M. (s. f.). Early Kodak Advertising and the Democratization of Photography: You Press the Button - We Do the Rest [Los primeros anuncios Kodak y la democratización de la fotografía: usted presiona el botón, nosotros hacemos el resto]. Recuperado de www.academia.edu/7814063/Early_Kodak_Advertising_and_the_Democratization_of_Photography_You_Press_the_Button_We_Do_the_Rest
Our Advertising. (julio de 1920). The Kodak Magazine, 1(1), 16-17. Recuperado de https://archive.org/details/kodakmagazine01eastuoft/page/16
Pretelin Ríos, C. (2010). «Usted aprieta el botón, nosotros hacemos el resto». Anuncios de cámaras fotográficas Kodak 1888-1910 (Tesis de maestría). Universidad Nacional Autónoma de México, Ciudad de México, México.
Pretelin Ríos, C. (2016). «Let Kodak Keep the Story»: anuncios de cámaras y productos fotográficos Kodak 1920-1940 (Tesis de doctorado). Recuperado de http://132.248.9.195/ptd2016/abril/0743076/Index.html
Tagg, J. (2005). El peso de la representación. Ensayos sobre fotografías e historias. Barcelona, España: Gustavo Gili.
Una Kodak para las excursiones. (17 de noviembre 1917). Caras y Caretas, (998), 67.
Williams, R. (1997). Marxismo y literatura. Barcelona, España: Península.
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Published
2021-04-28
How to Cite
Lapenda, A. (2021). Photography and Democratization: Kodak’s Hegemonic Construction. Boletín De Arte, (21), e030. https://doi.org/10.24215/23142502e030
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