Las marcas como elementos constituyentes de la identidad del sujeto
Keywords:
marca, identidad, sujetoAbstract
Muchas veces nos pueden resultar extraños los comentarios que definen a un sujeto en relacióncon el automóvil que maneja, la ropa o los zapatos que lleva puestos, la profesión que ejerce,etc. Sin embargo, cuando interactuamos con el otro, percibimos la imagen personal proyectaday leemos, rápidamente, un perfil. La selección de la indumentaria, la prolijidad, la coherencia, la estética y el estilo son un rasgo primario de proyección simbólica que, en el juego de roles sociales, uno es capaz de decodificar consciente o inconscientemente. Toda la carga simbólica denotada en las marcas forma parte de la fachada que el sujeto utiliza para manifestarse, como enuncia Erving Goffman en sus trabajos. Es el tema: las marcas como externos constituyentes de la identidad del sujeto.Downloads
Downloads
Published
How to Cite
Issue
Section
License
According to these terms, the material can be copied and redistributed by any means or in any format as long as a) the author and original source of the publication are quoted (magazine and URL of the work), access to the license is provided and whether changes have been made is mentioned; and b) the material is not used for commercial purposes.
The cession of non-exclusive rights means that after the publication (post print) in Boletín de Arte the authors can publish their work in any language, means and format; in such cases it must be mentioned that the material was originally published in this magazine.
Such cession also means the authorization of the authors for the work to be collected by SEDICI, the institutional archive of the National University of La Plata, and to be spread in the databases that the editorial team considers appropriate to increase the visibility of the publication and its authors.
Moreover, the magazine encourages the authors to deposit their productions in other institutional and thematic archives under the principle that offering the society the scientific and academic production without any restrictions contributes to a greater exchange of the global knowledge.
