Kawaii Aesthetics in Argentine Character Design
DOI:
https://doi.org/10.24215/23142502e082Keywords:
Kawaii aesthetics, argentina, character designAbstract
This article examines the transcultural cir culation and local reinterpretation of kawaii aesthetics, originally rooted in Japanese vi sual culture, within contemporary charac ter design practices in Argentina. Drawing on cultural hybridity theory, visual semio tics, and affective design studies, the paper analyzes how kawaii visual codes have mi grated from their origins in manga, anime, and consumer media into new cultural con texts.Downloads
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