Towards a Visual History of Fruit Growing
Keywords:
Design, posters/labels, Alto Valle, fruit growingAbstract
This work is developed around the graphic design in the field of posters and labels in the fruit growing in Alto Valle de Río Negro and Neuquén. It is an approach on the evolution and analysis of the diachronic development of the identifying elements —marks, symbols and logos and illustrations— in regional fruit growing. The focus is on the commercialization of pear and apple in a period that, although it covers approximately from the second quarter of the 20th century to the present day, it highlights the moment of greater development of fruit growing in the region: from 1940 to the mid-1970s.Downloads
References
Blanco, R. (2005). El diseño en Argentina (1945-1965). En Historia General del Arte en Argentina. Tomo X. Buenos Aires, Argentina: Academia Nacional de las Artes.
Corporación de Productores de fruta de Río Negro (CORPOFRUT). (Ed.). (1964). Argentina en el mercado mundial de manzanas. Río Negro, Argentina: CORPOFRUT.
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Sattué, E. (1989). El Diseño Gráfico, desde los orígenes hasta nuestros días. Madrid, España: Alianza.
Secretaría de Estado de Agricultura y Ganadería. (1963). Decreto. Ley N.° 9244/63. Recuperado de http://www.senasa.gob.ar/normativas/decreto-ley-nacional-9244-1963-honorable-congresode-la-nacion
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