The Presence of Theory in Disciplinary Argumentation
Keywords:
Design, investigation, educationAbstract
The starting point of this research project is the analysis and detection of a series of debates around the incorporation of rights and theoretical contributions to the argumentation of disciplinary work. Designers are not mere facilitators of communications, but active participants in the production of messages that put values, ethics and social behavior at stake. A critical vision of its national and international reality that allows developing predictive actions on the resulting social and economic effects, directly or indirectly, in relation to the different visual messages that they produce. We understand the designer as a cultural producer, who must have a qualitative conscience in the context and the ethical positioning that he puts into play in his production.Downloads
References
Chávez, N. y Belluccia, R. (2006). La marca corporativa. Gestión y diseño de símbolos y logotipos. Ciudad Autónoma de Buenos Aires, Argentina: Paidós.
Frascara, J. (1997). Diseño gráfico para la gente. Comunicación de masas y cambio social. Ciudad Autónoma de Buenos Aires, Argentina: Infinito.
Margolin, V. y otros. (2005). Las rutas del diseño. En sayos sobre teoría y práctica. Ciudad de México, México: Designio.
Tapia, A. (2004). El diseño gráfico en el espacio social. Ciudad de México, México: Designio.
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