Techniques and Tools in Identity Construction. Information and Schematic in YPF (1930-1940)

Authors

  • Nilda Guarino Facultad de Bellas Artes Universidad Nacional de La Plata
  • Cinthia Popoo Facultad de Bellas Artes Universidad Nacional de La Plata

Keywords:

Tools, schematic, identity, techniques, information design

Abstract

The study of visual communications constitutes a field of knowledge and practices integrated by semiotic objects. These complex signs make it possible to think about contexts, networks and ways of use. In the YPF state agency, in the mid-1930s we detected a milestone in the production of informational graphics: the schematic of Jaime Bermejo. We find that those graphics have specific knowledge scheduled with various techniques and tools. The diffusion of these schemes transcended the industrial sphere, becoming information of reference for different social sectors.

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Published

2017-11-28

How to Cite

Guarino, N., & Popoo, C. (2017). Techniques and Tools in Identity Construction. Information and Schematic in YPF (1930-1940). Arte E Investigación, (13), 144–153. Retrieved from https://papelcosido.fba.unlp.edu.ar/ojs/index.php/aei/article/view/525

Issue

No. 13 (2017): Arte e Investigación 13

Section

Articles

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