Warehouse Gallery

Barro and The Expansion of Art

Authors

  • Mario Scorzelli Departamento de Escrituras de las Artes, Universidad Nacional de las Artes

DOI:

https://doi.org/10.24215/24691488e130

Keywords:

Galería Barro, warehouse gallery, neoliberal urbanism, art market, Buenos Aires

Abstract

This article analyzes the emergence of Galería Barro from Buenos Aires as a representative case of the transformation of the local gallery system within the context of neoliberal urbanism and the expansion of the contemporary art market. Based on a case study focused on its initial period (2014), it examines the warehouse space as an exhibition device, the professionalizing discourse of its director, Nahuel Ortiz Vidal, and the project’s operational structure. The analysis shows how spatial scale, infrastructural investment, and international orientation reconfigure the conditions of production, circulation, and valuation of contemporary art in Buenos Aires.

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References

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Fundación arteBA. (30 de marzo de 2015). PG:7 - Nahuel Ortiz Vidal de la Galería Barro Arte Contemporáneo (Argentina) [Video]. YouTube. https://www.youtube.com/watch?v=j62heta9-lM

Graw, I. (2013). ¿Cuánto vale el arte? Mercado, especulación y cultura de la celebridad. Mardulce.

Harvey, D. (2008). Breve historia del neoliberalismo. Akal.

Herzer, H. (Ed.). (2008). Con el corazón mirando al sur: Transformaciones en el sur de la Ciudad de Buenos Aires. Espacio Editorial.

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O’Doherty, B. (2011). Dentro del cubo blanco: La ideología del espacio expositivo. Centro de Documentación y Estudios Avanzados de Arte Contemporáneo (CENDEAC).

Theodore, N., Peck, J. y Brenner, N. (2009). Urbanismo neoliberal: La ciudad y el imperio de los mercados. Temas Sociales, (66), 1-11.

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Published

2026-07-15

How to Cite

Scorzelli , M. . (2026). Warehouse Gallery: Barro and The Expansion of Art . Arte E Investigación, (29), e130. https://doi.org/10.24215/24691488e130

Issue

No. 29 (2026): Arte e investigación 29

Section

Articles

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