An Eternal Sticker

Appropriation in Contemporaneous Artistic Poster

Authors

  • Daniela Belén Leoni Instituto de Investigación en Producción y Enseñanza del Arte Argentino y Latinoamericano. Facultad de Artes. Universidad Nacional de La Plata
  • Paola Belén Instituto de Investigación en Producción y Enseñanza del Arte Argentino y Latinoamericano. Facultad de Artes. Universidad Nacional de La Plata

DOI:

https://doi.org/10.24215/24691488e066

Keywords:

Poster, paste-up, appropriation, postproduction

Abstract

In this paper we explore the way in which artists appropriate the poster device and put its semiotic and relational dimension in motion, also analyzing the material and rhetorical procedures of reinterpretation and relocalization involved in its production. Likewise, the technical, social and cultural transformations that have favored such development will be explored. For this, we will consider a paste-up installation promoted by the collective Ilusión Gráfica in tribute to the artist Juan Carlos Romero, on November 4th 2017, in the context of the 4th edition of the Contemporary Graphic Festival Presión, held in the cultural center Azul un Ala, in La Plata.

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References

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Ilusión Gráfica. (2017). La vida es [Registro fotográfico]. Recuperado de https://www.instagram.com/p/BbFjs3UjDwX/

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Scolari, C. A. (2019). Media Evolution. Sobre el origen de las especies mediáticas. Ciudad Autónoma de Buenos Aires, Argentina: La Marca Editora.

Sontag, S. (1970). El Afiche: publicidad, arte, instrumento político, mercancía. En AA. VV., Fundamentos del Diseño Gráfico (pp. 239-265). Ciudad Autónoma de Buenos Aires, Argentina: Ediciones Infinito.

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Published

2021-05-21

How to Cite

Leoni, D. B., & Belén, P. (2021). An Eternal Sticker: Appropriation in Contemporaneous Artistic Poster. Arte E Investigación, (19), e066. https://doi.org/10.24215/24691488e066

Issue

No. 19 (2021): Arte e Investigación 19

Section

Articles

License

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