Those Who Tighten but Do Not Oppress
Archival practices. Ángela Vassallo
DOI:
https://doi.org/10.24215/24691879e024Keywords:
Archive, design, advertisement, visual studies, genderAbstract
The present work brings together three different films for printing, intended for Ducilo’s brand advertisement and produced by Ángela Vassallo in her time at Cícero Publicidad from 1969 to 1978. Currently, sheltered by IDA`s Fundation, these pieces reveal new readings crossed by social and gender studies. Within the circuit of consumption and the exhibition of products, notions of erotism and emancipation rise and fall, dismantling the construction of the idea of being a woman. By revising the representation practices, nuances between design and artistic pieces and the enforcement and the rupture in the visual configuration of the feminine will be revealed in the analysis.References
Farkas, M. (2011). Cultura visual, cultura del diseño: fronteras y confluencias entre arte, diseño y tecnología. En M. I. Baldasarre y S. Dolinko (Eds.), Travesías de la imagen I. Historias de las Artes Visuales en la Argentina (pp. 169-189). Ciudad Autónoma de Buenos Aires, Argentina: Eduntref.
Pollock, G. (2013). Visión y diferencia. Feminismo, feminidad e historias del arte. Ciudad Autónoma de Buenos Aires, Argentina: Fiordo.
Richard, N. (2007). Fracturas de la memoria. Arte y pensamiento crítico. Ciudad Autónoma de Buenos Aires, Argentina: Siglo Veintiuno.
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