El rediseño del escudo de la UNLP
Abstract
Este artículo aborda el caso del rediseño del escudo para la nueva marca de la Universidad Nacional de La Plata y describe las alternativas que se presentaron durante el proceso de trabajo y sus momentos clave. A partir de este planteo y analizando las ideas que sustentan el proyecto y las posibilidades gráficas para su materialización, se propone una reflexión acerca de cómo los factores condicionantes y las en-crucijadas a las que se va arriba inciden en las decisiones conceptuales y visuales y encauzan el desarrollo del diseño hacia la obra definitiva.
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