Diseño para reposicionamiento de producto
Abstract
Para realizar el proyecto de graduación el tema elegido fue la cerveza artesanal Nanook. Esta es una empresa que se inició en el rubro en 2014 en el centro de la ciudad de La Plata. Empezó con una planta de producción de dos mil litros mensuales y, con el paso del tiempo, creció estructuralmente gracias al incremento en las ventas del producto. Actualmente, produce dieciséis mil litros. En la ciudad de La Plata la cerveza artesanal se consume cada vez más y tiene su propio circuito de bares especializados, Nanook encontró también el suyo.Downloads
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