Ideology of the Present
Keywords:
Globalization, ideologies, hyperconsumption, image, communicationAbstract
There will always be prospects for interventionin the globalized world with the rules of thesystem itself. The ideologies are linked to thecategories of time and space, but a semioticview of the cultural universes can approachtheir understanding from another analyticalplace. The methodological allows to appreciatethe new ideological constructions. In the case ofthe ideology of the present that occupies us, thepremise is to put in crisis a series of conceptsthat are at a certain speed and vertiginous.Downloads
References
Bougnoux, D. (1998). Introduction aux sciences de la communication. Paris, Francia: La Decouverte.
Botticelli, S. (1482). La primavera [Pintura]. Florencia, Italia: Galería Uffizi.
Ravera, R. M. (1998). Estética y semiótica. Buenos Aires, Argentina: Fundación Ros.
Vattimo, G. (1990). La sociedad transparente. Barcelona, España: Paidós.
Virilio, P. (2006). Velocidad y Política. Buenos Aires, Argentina: La Marca.
Downloads
Published
How to Cite
Issue
Section
License
The acceptance of the manuscript by the magazine means the non-exclusive cession of the property rights of the authors in favour of the editor, who allows the reuse, after publication (post print), under a license Attribution-NonCommercial-NoDerivatives 4.0 International.
According to these terms, the material can be copied and redistributed by any means or in any format as long as a) the author and original source of the publication are quoted (magazine and URL of the work), access to the license is provided and whether changes have been made is mentioned; and b) the material is not used for commercial purposes.
The cession of non-exclusive rights means that after the publication (post print) in Bold the authors can publish their work in any language, means and format; in such cases it must be mentioned that the material was originally published in this magazine. Such cession also means the authorization of the authors for the work to be collected by SEDICI, the institutional archive of the Universidad Nacional de La Plata, and to be spread in the databases that the editorial team considers appropriate to increase the visibility of the publication and its authors.
Moreover, the magazine encourages the authors to deposit their productions in other institutional and thematic archives under the principle that offering the society the scientific and academic production without any restrictions contributes to a greater exchange of the global knowledge.
