Diseño tipográfico e identidad
Keywords:
Diseño, tipografía, identidadAbstract
Se analizará la manipulación de la forma tipográfica como fundamento del proyecto identitario. En muchos casos lo que consideramos logotipo no cumple con los requisitos mínimos para serlo, sino que, en general, es simplemente una elección de una tipografía es -tándar. En el presente artículo se aborda la temática del diseño tipográfico como base fundacional de la generación de logotipos y se plantean las problemá -ticas propias de la creación de una tipografía exclusi -va. Además, se analiza la creación de tipografía para proyectos regionales que atienden a las problemáticas locales incorporando elementos de nuestro patrimonio técnico, idiomático y culturalDownloads
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