All the voices, a single cry
Keywords:
Sport, football, South America, identity, ConmebolAbstract
The Conmebol Libertadores is an international football tournament, known worldwide for the passion and fervor of the fans, the impetus of the players and the difficulty of the matches, which generate a totally unique atmosphere and experience. Through surveys and interviews it was sought to understand the relationship of users with the event, to infer their motivations and the needs they sought to satisfy. Starting from this base, its visual identity was redesigned, as a thesis project for the fifth year of the Visual Communication Design Workshop.Downloads
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