Life in El Campito
Animal Shelter
Keywords:
Animals, health, education, solidarity, protectionAbstract
This Visual Communication Global Project's contracting party is El Campito Refugio, which is an NGO that works as a rescue and shelter-provider as well as a free veterinary medical assistance and food-provider for mistreated and abandoned dogs. After the contracting party's communication elements had been analysed, a positive-based strategy was stated, placing the dogs in a leading role and turning to people's sympathy through cheerful and amusing pictures of the animals. The main focus will be on education and social awareness, beginning with the youngest age groups.Downloads
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