Political Marks: Río Negro
Identifying Signs in Electoral Campaigns
DOI:
https://doi.org/10.24215/25249703e011Keywords:
Design, politics, trademark signs, Argentina, Río NegroAbstract
This work provides a review of a series of graphic pieces used in the presidential campaigns between 1983 and today, and of the campaigns for governor in the province of Río Negro in the same period. The analysis takes as axes the trademark signs used by the Partido Justicialista (PJ) and the Unión Cívica Radical (UCR), as well as their correlates in local parties, according to the developments of the political scene.Downloads
References
Chaves, N. (2011). La marca-país en América Latina: bases teóricas y técnicas de diseño de la marca-país y auditoría gráfica de veinte emblemas de países latinoamericanos. Ciudad Autónoma de Buenos Aires, Argentina: La Crujía Ediciones.
Castells, M. (2009). Comunicación y poder. Madrid, España: Alianza.
Fernández-Cañaveral, D. (2010). El logo político como instrumento de significado en la comunicación electoral. Revista Comunicación y Hombre, (6), 83-101. Recuperado de https://www.redalyc.org/pdf/1294/129418690005.pdf
Guerrini, S. (23 de abril de 2009). Alianza [Entrada de blog]. Recuperado de http://www.sebastianguerrini.com/jobs/visual-identity-of-thealianza-political-party/
Verón, E. (1987). El discurso político: lenguajes y acontecimientos. Ciudad Autónoma de Buenos Aires, Argentina: Hachette.
Downloads
Published
How to Cite
Issue
Section
License
The acceptance of the manuscript by the magazine means the non-exclusive cession of the property rights of the authors in favour of the editor, who allows the reuse, after publication (post print), under a license Attribution-NonCommercial-NoDerivatives 4.0 International.
According to these terms, the material can be copied and redistributed by any means or in any format as long as a) the author and original source of the publication are quoted (magazine and URL of the work), access to the license is provided and whether changes have been made is mentioned; and b) the material is not used for commercial purposes.
The cession of non-exclusive rights means that after the publication (post print) in Bold the authors can publish their work in any language, means and format; in such cases it must be mentioned that the material was originally published in this magazine. Such cession also means the authorization of the authors for the work to be collected by SEDICI, the institutional archive of the Universidad Nacional de La Plata, and to be spread in the databases that the editorial team considers appropriate to increase the visibility of the publication and its authors.
Moreover, the magazine encourages the authors to deposit their productions in other institutional and thematic archives under the principle that offering the society the scientific and academic production without any restrictions contributes to a greater exchange of the global knowledge.
