The Country Brand Argentina. Sign, Symbol or Metaphor?
DOI:
https://doi.org/10.24215/25249703e005Keywords:
Country brand, sign, symbol, metaphor, brandingAbstract
This article aims to address the concept of a country brand based on a formal and conceptual analysis of the Argentine brand used between 2012 and 2018. It is proposed to study the brand as an image, taking into account its form, space and time, without providing finished definitions but enabling perspectives that problematize the different existing classifications.Downloads
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