¿too Superficial for Academia?

Visual Strategies in Course Promotion

Authors

  • María M. Albero Facultad de Artes. Universidad Nacional de La Plata
  • Mariana P. Yalet Facultad de Artes. Universidad Nacional de La Plata

DOI:

https://doi.org/10.24215/30087473e017

Keywords:

visual strategies, social media, contemporary art, pastiche, fragmentation

Abstract

In today’s digital era, promoting academic programs faces the challenge of capturing the attention of an audience immersed in visual content. Instagram, YouTube, and TikTok have revolutionized communication with quick and attractive messages. YouTube thumbnails are crucial for capturing interest and creating personal connections with the audience. The Contemporary Art B chair at UNLP uses Instagram to disseminate information and highlight projects. Fragmentation and pastiche, key concepts of postmodernism, guide the implementation of visual strategies to improve communication and student engagement.

References

Baricco, A. (2018). The Game. Einaudi.

Jameson, F. (1991). Postmodernismo o la lógica cultural del capitalismo tardío. Duke University Press.

Scolari, C. A. (2013). Narrativas transmedia: cuando todos los medios cuentan. Deusto.

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Published

2024-11-08

How to Cite

Albero, M. M. ., & Yalet, M. P. . (2024). ¿too Superficial for Academia? Visual Strategies in Course Promotion. Proyectual-D, (2), e017. https://doi.org/10.24215/30087473e017

Issue

No. 2 (2024): Proyectual D 2

Section

Artículos

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.