Estadio Gatorade

Authors

  • Laureano Alzamendi Facultad de Bellas Artes Universidad Nacional de La Plata
  • Jesica Britos Facultad de Bellas Artes Universidad Nacional de La Plata
  • Germán Urbaneja Facultad de Bellas Artes Universidad Nacional de La Plata

Keywords:

Diseño industrial, instalación

Abstract

La propuesta de diseño se centra en la instalación de un punto de promoción de marca para Gatorade en lugares abiertos, bajo la consigna de la actividad física recreativa. Conceptualmente, se presenta como un estadio en el que se realizan distintas actividades lúdicas que requieren de un esfuerzo físico mínimo y que sirven como excusa para reforzar la presencia de la marca en el público participante y en el espectador. Consta de juegos individuales y colectivos, de un escenario para clases públicas, de gazebos publicitarios y de puestos de hidratación, cuya función es la distribución de botellas y de productos promocionales entre el público.

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Published

2016-10-19

How to Cite

Alzamendi, L., Britos, J., & Urbaneja, G. (2016). Estadio Gatorade. Tableros, (7), 52–53. Retrieved from https://papelcosido.fba.unlp.edu.ar/ojs/index.php/tableros/article/view/333

Issue

No. 7 (2016): Tableros 7

Section

Trabajos de graduación

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