Dirección de Comunicación Visual
Universidad Nacional de La Plata
The article deals with the redesign of the seal for the new brand of the Universidad Nacional de La Plata (unlp
), describing the alternatives that were presented during the work process and the key moments in it. From this approach and, by analyzing the ideas behind the project and the graphic possibilities for its materialization, we propose a reflection on how the determinants and the crossroads encountered affect the conceptual and visual decisions, channeling the design development towards the final work.
Redesign, seal, Universidad Nacional de La Plata, visual communication